Social Media Portfolio

A LITTLE ABOUT MYSELF…

I'm Erico Rovayo, a father, husband, and video producer specializing in creating engaging social media content for higher education. With a passion for storytelling and a knack for visual communication, I bring creativity and expertise to produce compelling videos. My goal is to inspire and inform through captivating content, connecting people to the world of academia in an accessible way.

In my role as a social media video producer, I prioritize maintaining a consistent and engaging online presence. I excel in managing feed and story posting, content planning, and design while also ensuring active engagement through interactive elements like polls, reposts, giveaways, lives, and sponsorships. I stay up to date with the latest social trends and constantly brainstorm fresh content ideas. Building a strong community is a key focus for me, as I understand its vital role in fostering engagement growth. I handle various social media marketing collateral, including Instagram posts, stories, and lives, tweets, LinkedIn updates, TikTok videos, Instagram Reels, YouTube content filming and editing, Snapchat stories, community management on platforms like Discord, and much more.

Examples of my posts can be found below.